Yes, Facebook does use our internet search history and online activity to deliver targeted ads to our social media feeds. When we use Facebook, the platform collects a vast amount of personal information about us, including our name, age, gender, location, and interests, as well as our browsing history and online activity.
This information is used to create a profile of each user, which is then used to deliver targeted ads to their social media feeds. For example, if you have been searching for a new pair of shoes online, you may see ads for shoes on your Facebook feed. Similarly, if you have been reading articles about fitness and nutrition, you may see ads for health and wellness products.
Facebook uses a variety of methods to collect this information, including tracking pixels, cookies, and social plugins. These tools allow Facebook to track our online activity even when we are not using the platform directly. For example, when we visit a website that has a Facebook “like” button or a Facebook tracking pixel, Facebook can track our activity on that website and use it to deliver targeted ads.
While the use of saved information and internet history by Facebook to trigger ads has raised concerns about privacy and data security, it is important to recognize that targeted ads can also be useful for consumers. They can help us discover new products and services that we may be interested in, and can help businesses reach a more targeted audience.
Facebook has introduced privacy settings that allow users to control how their personal information is used. For example, users can choose to limit the information that is shared with advertisers or opt-out of targeted ads altogether. Facebook also allows users to view and delete their search history and activity log.
In conclusion, Facebook does use our internet search history and online activity to deliver targeted ads to our social media feeds. While this has raised concerns about privacy and data security, Facebook has introduced measures to increase transparency and accountability, and users can take steps to control how their personal information is used.